It’s no longer a question if consumers care about social impact. Consumers do care and show they do through their actions. Now the focus is on determining how your brand can effectively create shared value by marrying the appropriate social cause and consumer segments.
Why should businesses offset their carbon emissions?
Economic growth and business activity are some of the most important drivers of increases in CO2 emissions and thus climate change.
Businesses contribute a huge amount in Greenhouse Gas emissions and therefore have an ethical obligation to reduce their carbon footprint.
However, there are additional reasons for companies to reduce their carbon footprint beyond the climate change fight.
Below are six simple reasons why businesses should adopt regular carbon audits and carbon footprint measurements. These reasons are significant for every company in any sector.
Legislation and policy
In most developed countries, companies are obliged to follow legislations regarding their energy efficiency and carbon footprint.
Reduce operation costs, cost savings, and efficiency
Measuring their carbon footprint will help companies to identify environmental hotspots in their business activity.
Customers demand environmental data
Customers have become more aware and better informed of current environmental problems and many of them adopt eco-friendly behaviours.
Companies can get ahead of the game by introducing a tangible carbon footprint reduction in their products and services.
Enhanced green image/brand
The adoption of a tangible carbon footprint reduction in a company’s product/service enhances its green image across society.
Increasing investor pressures
The increasing awareness regarding CO2 emissions and their impacts on the climate and the planet is making more and more investors expect companies to be acting on reducing their carbon emissions.